TikTok Shop Affiliate Creator · Motherhood & Lifestyle CommerceNow booking Q4 2026 · holiday campaigns

Content that converts, not just performs.

I’m Marla, a 35-year-old mom in Dallas–Fort Worth turning honest, real-body reviews into TikTok Shop revenue for shapewear, comfort fashion, grooming, beauty and postpartum brands. Brands don’t book me for reach. They book me for the checkout.

$0
Total GMV · year to date
Units sold
11,779
Brand partners
24
Total views
48.4M
Start a partnership See the work @marladaye

Represented by Taboost · TikTok Star Creator Program

Marla Daye, TikTok Shop affiliate creator
@marladaye · 70.1K followers
Top affiliate video
$51K GMV
2.6M views · one video
$0
GMV · YTD
0
Units sold · YTD
0
Followers
0
Total views
0
Top video views
24
Brand partners

Figures as of September 2026

Trusted by 24 brand partners

  • SKIMS
  • Gap
  • Stanley
  • Wrangler
  • Halara
  • SHECURVE
  • Shapermint
  • David Archy
  • Westmore Beauty
  • Medicube
  • DIME Beauty
  • Cocokind
  • Primally Pure
  • Dr. Scholl's
  • Dr. Melaxin
  • Lily Love
  • Mellow Sleep
  • HSIA
  • Pavoi
  • Tubby Todd
  • She's Birdie
  • Remedy
  • Project Cloud
  • PACT
The bottom line

Anyone can go viral.
I make it sell.

Reach is the easy part. The algorithm hands that out. What I build for is everything after the tap: the cart, the checkout, the reorder. That’s the number I hold myself to.

0
Units sold · YTD
0
Video shares
0
Profile views
01

A real body, a real review

Shapewear and comfort pieces tried on a 35+ post-C-section body, on camera. When the fit is honest, the checkout follows.

02

Hooks built for buyers, not scrollers

Mom-pain openers stop the exact women who are already shopping for a fix. Reach is a side effect; intent is the target.

03

Easy to work with

Briefs delivered on time and on brand. Agency-backed by Taboost. A repeat partner across paid deals and a 3-month retainer.

The receipts

Content that sold, not just content that went viral

Three campaigns, one question every time: did it move product? Top video 5.8M views. Top affiliate video $51K in GMV.

See the full feed
01Fit review · TikTok Shop Affiliate

Tummy-control compression undies

The hook
“The mom pooch.” A pain point every postpartum shopper recognizes in the first second.
What I did
An honest on-body fit test, filmed the way I'd tell a friend: what it holds, what it doesn't, and whether it stays put on a school-run day.
The result
A purchase-ready audience went straight from the video to the cart.
$51K
GMV from one video
2.6M
Views
Watch on TikTok
02Before & after · SHECURVE · TikTok Shop Affiliate

SHECURVE smoothing bra

The hook
One outfit, two silhouettes. A before-and-after nobody had to be sold on.
What I did
Side by side under the same top, with the honest caveats brands usually cut. Trust is the conversion mechanism.
The result
Converted consistently across a 30-day window, not just launch week.
1.7M
Views
30 days
Of steady affiliate sales
Watch on TikTok
03Recovery story · Postpartum wellness · Organic

Cupping for C-section recovery

The hook
A vulnerable postpartum moment most creators keep off camera.
What I did
No link, no pitch. Just what actually helped my recovery, shared with the moms who needed to hear it.
The result
Built deep trust with a mom audience that now buys what I recommend.
560K
Views
Organic
No affiliate link
Watch on TikTok
What I cover

Four lanes, one audience

Women who want to feel comfortable and confident in their own skin, and buy what actually works. If your product lives in one of these lanes, we should talk.

013 niches

Shapewear & Body Confidence

Compression, smoothing and shaping pieces reviewed honestly on a real 35+ body. If it holds, I say so. If it rolls, I say that too.

  • Shapewear
  • Body Shaping Attire
  • Women's Confidence
023 niches

Comfort Fashion

Effortless, wearable style for the school run and everything after. Fit, fabric and the try-on that actually helps someone decide.

  • Comfort Fashion
  • Women's Comfort
  • 35+ Lifestyle
033 niches

Grooming, Beauty & Self-Care

Trimmers, skincare and self-care demoed inside real routines, not on a white backdrop.

  • Hair Trimmers
  • Body Grooming
  • Beauty & Skincare
043 niches

Motherhood & Postpartum

The honest core of the feed: mom life, C-section recovery and the products that made it easier.

  • Mom Life
  • C-Section Recovery & Care
  • Postpartum

Not sure your product fits? Ask me . I’ll tell you honestly.

How it works

From brief to receipts

A partnership shouldn't take more of your time than the campaign itself. Here's the whole loop.

  1. 01

    Brief & fit check

    Send the product, goals and timeline. I reply within 48 hours with a yes, a no, or a better idea for the angle.

  2. 02

    Product in hand

    Real testing on my own body and in my own routine before a frame is filmed. That's where the honest angles come from.

  3. 03

    Film, post, Spark

    Native, story-first content posted to @marladaye, with Spark Code included at 15%+ commission so you can put paid behind what's already working.

  4. 04

    Numbers & next

    You'll see the results in views, units and GMV, and we'll plan what to run next while the momentum is there.

How we can work together

Three ways in

Every campaign is scoped to your product, timeline and goals. These are the starting points. The rest we build together.

01Most booked
Performance + sales

TikTok Affiliate

$400per video + commission

Shoppable, story-first videos posted to @marladaye that drive TikTok Shop sales.

Best for

Brands live on TikTok Shop that want sales, not just impressions.

  • Flat fee from $400 per video
  • Commission negotiated to product fit, margin and volume
  • Preferred structure: Targeted Collaboration
  • Spark Code included at 15%+ commission (below 15%: +25–35%)
  • 3-video package 10% off · 5-video package 20% off
  • Product gifting does not waive the flat fee
Get a quote
02
Ongoing partnership

Retainer

$1,200per month, starting

Consistent monthly content, creative testing and ongoing affiliate support from a face your audience already knows.

Best for

Brands that want a repeat presence on the feed and a testing partner.

  • Scales with video volume, campaign needs and support
  • Example: 8 videos across a 3-month campaign
  • Content creation plus real product testing
  • Recurring deliverables and affiliate support
  • Affiliate commission negotiable when included
  • Usage rights quoted separately
Get a quote
03
Applied by scope

Usage & Add-Ons

By scopequoted per campaign

License the content beyond my feed for ads, your site, email or retail, plus exclusivity and rush when you need them.

Best for

Brands running paid social or putting creator content on owned channels.

  • 30-day usage from +15% of the flat fee
  • Extended usage up to 24 months
  • Exclusivity by term: 30 days, 90 days or 6+ months
  • Rush turnaround available
  • Campaign-based partnerships quoted on request
Get a quote
Add-on rate card

Usage, exclusivity & rush

Everything beyond the affiliate post is priced as a percentage of the flat fee, so you can scope a campaign before we ever get on a call.

  • All percentages are calculated from the flat fee and quoted per campaign.
  • 30-day and extended usage are not combined; exclusivity and rush stack on top.
  • Usage is capped at 24 months. A new written agreement is required to continue.
Add-on rates as a percentage of the flat fee
Add-onScopeRate
Usage · 30 daysOrganic (your social channels)+15–25%
Paid (ads and whitelisting)+30–50%
Full (organic, paid, site, email)+50–75%
Extended usage31 days to 24 months+100–200%
Exclusivity30 days+15–25%
90 days+30–50%
6+ months+55–90%
TurnaroundRush+25–50%
Terms

No surprises

Revisions

One standard revision round is included. Additional rounds may incur a fee.

Payment

Invoices are due within 15 days. A 50% deposit may be required for larger campaigns.

Usage rights

Capped at 24 months and renewed by written agreement. Perpetual rights are not offered.

Before you ask

Brand FAQ

The questions partnership managers ask first, answered the way I'd answer them on a call.

Do you accept product-only (gifting) collaborations?

Product is always welcome, but it doesn't replace the flat fee. Affiliate videos start at $400 plus commission. That's what keeps the review honest and the turnaround reliable.

What is a Targeted Collaboration, and why is it your preferred structure?

It's the TikTok Shop invite where your brand sets the commission and ships the sample directly to me. Product, link and commission live in one place, which means faster posting and cleaner reporting for both of us.

Is Spark Ads authorization included?

Yes. Spark Code is included whenever commission is 15% or higher. Below 15%, it's an add-on at +25–35% of the flat fee.

Can we run your video in our own ads or on our site?

Yes, through usage licensing. 30-day usage starts at +15% of the flat fee for organic and +30% for paid. Extended usage runs up to 24 months. Perpetual rights aren't offered.

Do you offer exclusivity?

Yes, by term: 30 days, 90 days or 6+ months, priced from +15% to +90% of the flat fee depending on length.

What does a retainer look like?

From $1,200 per month, scaling with volume and support. A typical example is 8 videos across a 3-month campaign with product testing, recurring deliverables and affiliate support built in.

Who watches your content?

Women who want to feel comfortable and confident in their own skin: moms, 35+ shoppers, and anyone who'd rather see a real body try something on before they buy.

How fast do you reply, and can our agency reach out?

Within 48 hours of your inquiry. I'm represented by Taboost, so agency-side conversations are welcome.

Marla Daye, the mom behind the numbersDallas–Fort Worth, TX
Meet Marla

The mom behind the numbers

“Honest on camera, reliable off it. That’s why it sells.”

I’m Marla, a 35-year-old mom and creator. I bring real, relatable mom life to every video and professional reliability to every brand partnership. That combination is exactly why my content works: my audience trusts the review, and my partners trust the turnaround.

I graduated from Texas A&M in 2013 with a degree in Tourism Management and never lost the travel bug. My audience follows along for the honest try-ons, the mom-life chaos and, yes, my two-year-old’s psychic predictions.

Based in
Dallas–Fort Worth, TX
Agency
Taboost
Program
TikTok Star Creator Program
Studied
B.S. Tourism Management, Texas A&M ’13
Let’s talk

Ready to create content that converts?

Tell me about your brand, your product and what a win looks like. Prefer email or DMs? Reach out directly.

marladaye28@gmail.com@marladaye on TikTok
  1. 01I reply within 48 hours.
  2. 02Quick fit check on product, audience and goals.
  3. 03A scoped proposal with rate, deliverables and timeline.

Represented by Taboost · agency inquiries welcome

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